Local Market Leadership

Members of the local market leadership team play an essential role in organizing and facilitating communication among member practices.

These locally focused teams are led by Vision Source Administrators and Representative Facilitators, who are selected based on their professional achievements and merit. Their efforts enhance collaboration and connection within our nationwide optometric alliance. 

Vision Source Administrators

Administrators are highly respected optometrist leaders who provide local membership leadership and business development assistance. They include many of the most influential Doctors of Optometry, including 12 former presidents of the American Optometric Association (AOA).

Currently, over 180 Administrators lead regional groups across all 50 states.

Vision Source Administrators are widely recognized as influential leaders, exemplary clinicians, and engaged citizens. They are committed to helping colleagues achieve clinical excellence, provide outstanding patient care, and succeed in optometry practice management.

They fulfill this mission by organizing and facilitating monthly or quarterly local meetings, encouraging elite vendor participation, promoting Vision Source initiatives, and leading peer-to-peer optometry business management collaboration. Administrators also support members’ participation in managed care networks and assist local business development teams in identifying and welcoming new members.

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Vision Source Representatives (VSRs)

VSRs lead local educational and idea-sharing meetings—typically quarterly—for staff appointed by member practices as “Vision Source Representatives.” These representatives help communicate essential updates and serve as liaisons at the staff level.

Administrators appoint VSRs to support regional member engagement. Candidates complete a skills assessment to benchmark their readiness for the role. Once selected, they are trained by our corporate VSR team and gain access to tools and resources that support optometry staff training and communication.