Vision Source and Sauflon Revolutionize Contact Lens Industry Through ‘Affordable Innovation’ Fresh Day Launch
New, innovative silicone hydrogel, daily disposable contact lenses in all designs now available
KINGWOOD, Texas (March 28, 2014) – Texas-based optometric alliance Vision Source® announced the launch of Fresh Day™ silicone hydrogel family of contact lenses, manufactured by Sauflon. This Vision Source® exclusive brand Fresh Day™ offers a full portfolio of daily disposable silicone hydrogel lenses, designed to improve patient outcomes through award winning, easy to fit, comfortable lenses while offering the convenience of daily disposables, at the cost of hydrogel lenses.
We have received exceptional feedback from some of our top Vision Source® members who made the Fresh Day™ spherical, for astigmatism and multifocal contact lenses available to their patients over the past year,” says Bryan D. Pinciaro, SVP and CMO of Vision Source®. “Our members have seen fantastic ease-of-fit, patient retention, increased profitability and improved patient experiences with the Fresh Day™ family of products. Patients enjoyed the initial and end-
of-day comfort, visual performance and overall patient affordability, leading many of them to purchase the products, including a significant percentage purchasing annual supplies.”
The product’s material features AquaGen™ technology to ensure a perfect balance of long lasting comfort and ocular health at a low cost. The contact lens material has a low modulus of 0.5 MPa and contains the highest water content of any silicone hydrogel daily disposable lens. In addition, Fresh Day™ has UV protection that filters harmful UVA and UVB rays and ensures 97 percent corneal oxygen consumption in order to provide long term ocular health. As a result, this lens offers high lubricity, flexibility, water content, and UV protection. These offerings, combined with spherical, for astigmatism, and multifocal contact lens designs caters to a variety of patients and their needs.
“We are excited to enter the United States market through North America’s largest network of independent optometrists within Vision Source®. This exclusive brand Fresh Day™ product launch drives our affordable innovation platform to the 3,500+ members in the Vision Source® network and their patients.” adds Brad Jones, President of U.S. Sales & Marketing. “The launch of these products comes at a perfect time, as recent data shows that the contact lens market is predicted to grow at a rapid pace and silicone hydrogel daily disposable lenses will lead that growth over the coming years.”
Fresh Day™ daily disposable, and Fresh 30™ monthly silicone hydrogel contact lenses will launch to 3,500 Vision Source® network members at The Exchange 2014, Vision Source®’s annual member’s meeting, running from April 9 to April 12 in Boston with the theme “Where The Revolution Begins.”
About Vision Source
Founded in 1991, Vision Source is North America’s largest network of independent optometrists consisting of nearly 3,500 key, eye care industry influencers. The clinicians in the Vision Source network enjoy a wide range of innovative technologies, practice management tools, marketing, and unsurpassed purchasing power. Leveraging these tools, the clinicians offer comprehensive eye examinations to their patients delivering an industry leading patient experience. For more information, call 888-558-2020 or visit www.visionsource.com.
About Sauflon
Established in 1985, Sauflon is a privately owned British company and a global manufacturer of award winning contact lens products and aftercare solutions. With three major manufacturing locations, sales offices in 15 countries, and products sold in over 100 countries, Sauflon is established as a high quality and innovative global manufacturer of contact lenses and aftercare products. To learn more about Sauflon, please visit www.sauflonusa.com. You can reach us by calling 1-800-682-3240 or via email at info@sauflon.com.