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Vision Source® Launches “Optical Dream”

Vision Source® Launches “Optical Dream”

A one-of-a-kind learning and rewards solution to drive real results

KINGWOOD, Texas (January 29, 2015) –North America’s largest, independent optometric alliance Vision Source announced today the launch of Optical Dream - a practice development initiative that will be offered to its’ over 3000 member practices throughout 2015. The Optical Dream will provide both enhanced awareness and unique sales training to each member of the optical and office staff, improving patient experience and practice profitability. The Optical Dream solution, provided exclusively to Vision Source members, will incentivize staff to learn and execute strategies that have proven to be effective at many of the most successful practices in the country. Vision Source, which added more new members in 2014 than any other year of its 24 year history, continues to deliver innovative tools and resources to support its growing membership.

Optical Dream is a web-based solution filled with cutting edge edutainment provided through a gamification interface. Dr. Walter West, Vice President of Practice Development, led a multidisciplinary effort to create the user friendly program that leverages innovative metrics, technology and teamwork within Vision Source practices as teams drive their practice growth in 2015.

“Optical Dream is an elegantly simple method for improving the focus of the staff and optician as they support the doctor, which leads to improved patient experience and practice profit. Everyone in the practice will take some responsibility for making a difference,” commented Dr. Walt West.

The Vision Source Optical Dream solution is comprised of state-of-the-art audio, written instruction, video role-play demonstrations, and reinforced with engaging questionnaires.  In addition to these innovative learning techniques, there are multiple practice management tools included as a reference to assist the doctors and staff with their learning experience. Within this simple process, the opticians, optical dispensers, doctors and staff have multiple chances, based on their participation and performance, to win cash, prizes, and all-expense paid trips to Paris and other destinations. 

Vision Source Executive Chairman & Founder Glenn Ellisor O.D. said, “In a world of ever changing landscapes that require the doctors to be more creative every day in growing their practices, Optical Dream will put some of the fun back into optometry for doctors and staff.”

About Vision Source

Founded in 1991, Vision Source is North America’s largest network of independent optometrists consisting of 3,700+ key, eye care industry influencers. The clinicians in the Vision Source network enjoy access to newly evolving patient channels, including an expanding list of leading medical groups and integrated health systems with whom Vision Source optometrists collaborate. Additionally, members benefit from a wide range of innovative technologies, practice management tools, strategic marketing, and unsurpassed purchasing power. Leveraging these tools, the clinicians offer comprehensive eye care to their patients delivering an industry leading patient experience. For more information, call 888-558-2020 or visit www.visionsource.com.  For information on Optical Dream, go to www.visionsourceopticaldream.com.

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Posted On January 29, 2015