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Author and practice management coach discusses profitability at lecture series

KINGWOOD, TX (March 7, 2012) – The Vision Source Experience, a 10 month nationwide lecture series teaching profitability strategies to private practice optometrists, will kick off on March 8th at Hilton Silver Spring in Silver Spring, MD. Led by internationally recognized author and practice management expert, Dr. Walt West, the series will cover affordability, billing and coding, recall as a profit center, and branding and external marketing.

Over the next months, West will be visiting 32 cities to deliver the message and train private practice optometrists the strategies for success. In response to the rising threats of chain and "big box" eye care facilities, independently owned optometry practices are moving to a more strategic operating plan to gain profits. Through the implementation of social media marketing, advertising and programs such as the Vision Source Experience, private practice optometrists are taking the steps necessary to gain competitive edge in the expanding market.

"Since operating my own practice from 1975 to 2002, I have seen the eye care industry change and evolve mainly due to the introduction of large chains and superstores," says West. "The competition has made us work harder at providing the highest level of customer service while operating our businesses more efficiently," he adds. "I look forward to providing skills that will make private practices more successful while maintaining the value of business ownership to emerging optometry graduates."

Founded in 1991, Vision Source® is North America’s largest network of private practice optometrists with more than 2,700+ offices in the U.S. and Canada and consists of the most influential experts in the eye care industry. Through leveraging the network’s collective power, Vision Source® is able to deliver practice and professional development tools, marketing expertise and services, and unsurpassed purchasing power. For more information, call 888-558-2020 or visit www.visionsource.com.

Posted On March 7, 2012